Ruud Hendriks is a globally respected investment strategist and one of Europe’s most experienced leaders in asset management, with a career spanning more than 35 years at the highest levels of the industry. He is Co‑Founder and Co‑CEO of R/A Wealth Advisors, advising ultra‑high‑net‑worth individuals and family offices on sophisticated, long‑term investment strategies. Ruud also serves as Senior Advisor to Add Value Fund, Board Member at Earthian AI, Chairman of Helmig Private Office in Dubai, Senior Partner at MetisBrown, and Senior Advisor to a Swiss private bank reflecting his broad influence across global finance, private wealth, and emerging technology. Previously, Ruud held senior leadership roles at Goldman Sachs Asset Management, where he served as Managing Director and later Co‑Head for EMEA. After retiring from Goldman Sachs in 2009, he continued to advise leading institutions including Lombard Odier, KKR, Achmea Investment Management, Citi, and chaired the advisory board of a major executive search firm. He also served on the Board of Man Group, one of the world’s largest alternative investment managers. Earlier in his career, Ruud held executive roles at Rodamco and later at Robeco Group, where he was Global Head of Institutional Business. Based in Dubai and active across the Middle East, Ruud is known for his strategic creativity, deep market insight, and long‑term relationship approach. His international network and advisory experience continue to shape investment thinking for institutions, families, and innovators worldwide.