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Introducing Society Art: A creative expansion of our lifestyle content

Posted by Rebecca Asselstine on February 10, 2025
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Society International Real Estate is constantly evolving to bring fresh, new, and engaging content to our readers and clients. We strive to be more than a property company, and with our efforts at the Society Journal, we are working to build an all-encompassing brand that merges real estate excellence with lifestyle and luxury pursuits. With this brand ethos in mind, we are delighted to announce the unveiling of Society Art. Society Art, in collaboration with international art dealer and consultant Florian Kappe, is an upcoming space on our blog dedicated to exploring and discussing the ever-evolving art world. This dynamic expansion will be a premier destination for the latest trends in art, spotlighting emerging young creatives and delving into the fascinating stories behind timeless masterpieces. Additionally, Society Art will serve our esteemed clientele by offering a sophisticated marketplace to sell their prized art pieces. For us art, like real estate, is more than just a commodity to be purchased; it is a creative pursuit full of meaning.

About Florian Kappe

Born and raised in Frankfurt Am Main, Germany, Florian’s personal and professional journey into his current role is a fascinating one. He began his career as a semi-professional tennis player, which helped to develop his self-discipline and perseverance, qualities that serve him well in his approach to art dealership and consultancy. Witnessing an abstract painting by Gerhard Richter introduced Florian to the wonder of the art world, and he was inspired to shift his career choice.

Presently, his company, Florian Kappe Fine Arts is an internationally recognized and well-respected fixture in the global art scene.

Working closely with his small team of passionate and dedicated professionals, Florian is committed to providing top-of-the-line art consultancy to a range of clients.

Florian has stated, “What captivates me about art is the unique opportunity to live a part of another human’s life – a heartbeat of their existence, a breath of their experience, a wry smirk, a friendless tear … and make it your own.” He believes that art is more than just an interest, it is an essential part of life and a way of being. This dedication is reflected in the excellence of his knowledge and the services he provides to every client.

Florian will join Society Art as a contributing writer and consultant, sharing his distinctive insights and professional knowledge with our readers as well as providing his invaluable support and expertise in the buying and selling of fine art for our esteemed clients. With this partnership, we hope to elevate the conversation surrounding art, offering everyone, from seasoned collectors to burgeoning enthusiasts, a deeper understanding and appreciation.

Why Society Art?

In a time when information on the global art market is becoming increasingly available, it is essential to have access to informed and researched perspectives. The space created by Society Art promises that our readers and clientele will receive:

  • Professional Insights: thoughtful commentary and articles in consultation with key industry professionals
  • A Range of Content: from a discussion of trends and early introductions to emerging talent, the variety of topics will be unparalleled
  • In-depth Explanations and Analysis: the blog posts will offer a detailed look into key market trends, movements, pieces, and individuals working with a range of creative mediums
  • Support in art dealership by well-respected and internationally regarded professionals: Society Art will provide discreet and professional access point from which to acquire and sell high-end art

We invite you to join us on this exciting journey, where art is not just seen but lived and breathed. Stay tuned for exclusive insights, curated articles, and unparalleled access to the luxurious world of fine art.

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